A guest post from Jebraun Clifford.
Facebook just made it easier to create visually engaging content on your author page with a new feature: a video instead of a static image for your cover picture. You could play a book trailer. A very short interview. A montage of all your book covers. You’ve got 20–90 seconds to grab your visitors’ attention, and the possibilities are endless.
I made a video on http://lumen5.com.
The process is simple, even if you’re not a superstar with technology. I played around for an hour or two and ended up with a 38 second video that I feel represents my brand well. The website is very self-explanatory and coaches you through each step.
Here’s how you do it:
1. Collect images.
These can be stock photos (I like stocksnap.io for a good, free selection), or use your own photos. This website also suggests photos to go with your text, though—lookout!—there were some dodgy photos! I recommend including a recent head shot and certainly pictures of your book covers if you’re published. Each image runs for about 4 seconds in a slide-show format.
3. Upload your images onto the website.Then drag and drop them in the order you want. It’s easy to switch them around until you’re happy with the placement. Keep in mind that your Facebook cover photo area will only show two thirds of your video (top, middle or bottom two thirds since you can shift the video up or down to place it), so make sure the important parts of the images are in a consistent location.
4. Type in the correct text to go with each image.Choose ‘title’ ‘text’ or ‘quote’ to format the text (though there’s only one font), and decide the placement of all your words. There’s a grid for upper left, upper middle, upper right, middle left, etc. for you to put your text in. Here’s where I messed up: because only 2/3 of the video fit on my Facebook cover photo area, I had to go back and switch my text to show at the top of the photos so it was all visible. I actually ended up making four videos, changing the word placement here and there, until I was satisfied with how it looked on Facebook. You can also have your text in different colours (including custom colours!), so play around and have fun with it.
5. Choose your music.There’s a melody for almost any mood or style you can imagine!
6. Preview.Make sure the music fits with your pictures. I even added an extra photo to take advantage of the music’s timing for some extra punch.
7. Publish your video.
Wait for them to email it to you (it can take up to an hour), then upload it onto your Facebook page.
8. Admire your awesome looking Facebook page!
What are you going to put on your video?
About Jebraun Clifford
You can find out more about Jeb at her website, or on Facebook:
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